Ann Summers has responded to rumours that a new store could be open in a Suffolk market town.
Rumours of the opening in Sudbury started after 'Coming soon - Ann Summers' signs were put up in a shop window in the Borehamgate Precinct.
The sign sparked a huge conversation on social media - with many unsure if the lingerie retailer could actually be opening in the town centre.
Now Ann Summers has responded to the rumours.
An Ann Summers spokeswoman said: "We are extremely committed to the high street with 80 stores across the UK but have no immediate plans to open in Sudbury."
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