A man has died after a medical emergency in a Suffolk town centre. 

Police and ambulance crews, including the air ambulance, were called to the incident at Iceland in North Street, Sudbury at about 3.30pm on Thursday. 

Sudbury Mercury: The air ambulance landed at Sudbury Cricket ClubThe air ambulance landed at Sudbury Cricket Club (Image: Contributed)

A spokesman for the East of England Ambulance Service said paramedics were called to reports of a medical emergency and sent two ambulances, an ambulance officer vehicle, Suffolk Accident Rescue Service and the East Anglian Air Ambulance to the scene. 

A man was pronounced dead at the scene. 

The supermarket was cordoned off while emergency services attended the scene. 

The air ambulance was seen landing at Sudbury Cricket Club.